The Purpose

We make food that honours both taste and wellbeing. Noéla exists for people who want pleasure without compromise — flavours that are honest, ingredients that are simple, and design that feels like an accessory to your life.

• No quick fixes. Thoughtful recipes. Clean ingredients. Real flavour.

• No loud claims. Quiet confidence. Gentle honesty.

• No needless ornament. A refined minimalism, inside and out.

How We Craft

Everything is made slowly and with intention. We start with high-quality whole ingredients, layer flavour deliberately, and finish each product with an eye for texture and balance. Small batches, careful timing, and human hands — that’s our process.

Craft essentials:

• Single-origin cocoa matched for depth and nuance.

• Whole nuts and dried fruit, not powders.

• Light, balancing sweetness — never cloying.

Ingredients & Transparency

We choose ingredients that do more than taste good they make you feel better. Each label lists origins, simple preparation notes, and the small ritual we recommend to enjoy it.

We believe transparency is a kindness: clear labels, clear sourcing, and clear intentions.

Meet Our Founders

I’m Chitvan, founder of Noéla. Noéla is created for those who value quiet elegance in what they consume.

I’ve always been a foodie at heart not the casual “I like food” kind, but the kind who plans entire trips around what I’ll eat next. I travelled more for flavours than for destinations. Every city, every café, every artisanal bakery food was always the highlight. I loved discovering new tastes, textures, and combinations.

I grew up overweight, which meant years of eating food that wasn’t healthy. Over time, I became deeply health-conscious, but the foodie in me never disappeared. So I began experimenting in my own kitchen, creating cleaner versions of the foods I loved quinoa bowls with dal and feta, Greek yogurt layered with textures, homemade protein desserts, dates filled with almonds and dipped in honey or dark chocolate.

Travelling opened my eyes further. Around the world, I saw something India didn’t fully have yet healthy food that was truly delicious and designed with a sense of luxury. Clean snacks packaged beautifully, premium cafés serving guilt-free indulgence, and experiences that made wellness feel exciting and refined.

Everywhere I went, my mind kept redesigning food: How can this be healthier? How can this taste better? How can this feel more elegant, more… me? That’s how Noéla was born from the belief that healthy food should taste luxurious, look beautiful, and make you feel good without compromise.

Noéla is my vision of wellness: clean ingredients, rich flavours, minimal aesthetics, and quiet luxury in every bite. It’s the lifestyle I always searched for and now, I’m building it for others who want the same.

This is more than a brand. It’s a way of living.

I’m Prateek, and Noéla began long before we knew its name.
We weren’t just two boys with similar ideas we were cousins who grew up side by side, shaped by the same conversations and the same quiet ambition.

I still remember a moment in 9th grade when Chitvan said, “One day we’ll build a brand I’ll bring the idea, you bring the tech.”
It didn’t feel like a joke. It felt like direction.

From that day, our paths split but stayed aligned. He moved to the UK; I later went to Spain. He followed creativity, wellness, and aesthetics. I went deep into tech, systems, and product building. We built things, failed at things, and learned from everything. Living abroad shaped us the calm cafés, the clean food culture, the intentional design.

We both felt it. India didn’t yet have a place where health and taste lived together, where wellness felt premium, quiet, and beautiful. He always chased purity and wellness; I chased flavour and experience. And we never found a place that had both.

Then one day, the call came: “We’re building a brand.”
And I already knew which one.

Noéla is the answer to a wish we made years ago a house where health meets taste, simplicity meets luxury, and wellness feels personal, intentional, and beautifully crafted.

It’s not just a brand. It’s two cousins, shaped across continents, finally creating what we could never find something subtle, refined, and quietly extraordinary.

Together, they built Noéla from a shared belief: ingredients, design, and care belong together.

Chitvan, Founder

Prateek, co-founder

A Small Invitation

This is an invitation to slow down. To choose a piece of chocolate because it feels necessary, not compulsory. To let indulgence be a practice of self-care.